Tuesday, April 1, 2008

Techniques for Building Traffic

Web Marketing for Dummies, a valuable resource that touches on all aspects of internet marketing, has this list of techniques for building traffic to your site:

Free info tools:
Signature blocks, blurbs, FAQs, Yahoo! Groups

Onsite techniques:
Chat rooms, message boards, wikis, contents, games, coupons, surveys, free samples, event announcements, Tell a Friend

Word of Web online techniques:
Blogs, What's New, hot sites, award sites, online press releases, search engine optimization, inbound link campaigns, e-newsletters

Paid online advertising:
PPC campaigns, newsletter sponsorships, banner ads

Offline advertising:
Literature, stationery, packaging, promotional items, community events, direct mail, coordinated ads in other media

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