Thursday, November 19, 2009

NY Times Tells us Why Facebook for Promoting Business

New York Times today makes a compelling case for using Facebook for business. As many already know, this social network offers an increasing array of tools for creating a Facebook Page that can easily replace a website in the cash-strapped early days of a small business.

Consider this example: "For Mr. Nelson, this is serious business. He and his wife, Candace, own Sprinkles, a cupcake bakery that relies on social media in lieu of traditional advertising. Mr. Nelson considers Facebook marketing essential. “People are out there talking about your business everyday, whether you’re looking or not,” he said. “This gives people a place to come and speak directly to us.”

Sprinkles uses Facebook to give customers a whiff of what’s cooking. Every day it posts a password on Facebook that can be redeemed for a free cupcake. Since April, its fan base has risen tenfold to 70,000."

Applying innovative thinking to Facebook could bring you face-to-face with a vast number of eyeballs who are ready to buy too.

Tuesday, November 10, 2009

Why Companies Need Websites

Many Crawford of Roaring Women interviewed Deborah Bourden, founding partner of Applecore Interactive about the changing role of websites in the SME marketing mix. Deborah talks about how websites are changing and how to strategically incorporate web 2.0 into your web marketing. The interview is filled with practical advice and real-life experience - ideal for the small to medium business that wants to turn its web marketing into results.