Yeah! Google, Boo Yahoo!

Google's Brand Value Surges, Yahoo's Wanes
by Joe Mandese, Monday, Apr 21, 2008 7:00 AM ET

Shares of Google may be languishing in their stock market value, but the underlying financial value of the Google brand continues to be the world's strongest. Despite the fact that Google shares are trading nearly 28% off their 52-week high, the estimated value of its brand rose 30% over the past year to $86.1 billion, making it the most valuable of the top 100 brands analyzed in a new study by WPP Group's Millward Brown unit.

At that rate, Google surpassed the brand value of the No. 2 corporate brand - GE ($71.4 billion) - by $14.7 billion. Google's brand value currently is estimated to be worth $15.2 billion more than the third most valuable corporate brand: Microsoft ($70.9 billion).