A recent City Bank/GfK Roper survey indicates that small-business (76%) owners are still not finding their feet and their dollars on social networking sites. An even larger % (86%) have not used social networking sites to get advice, business or information.
The survey indicates that small-business owners (61%) depend on search engine marketing to deliver the best value. 57% of small-business owners indicate that they have made greater use of their company’s website to generate business leads and sales during the past year.
Survey respondents are also using email marketing (28%) and online advertising (25%) to generate business leads and sales.