Thursday, May 15, 2008

Online with WestJet

WestJet has an interesting approach to its Internet marketing. Its progressive use of the Internet certainly contributes to its claim to be North America's most profitable airlines - it is certainly one of the least stressful ones to fly with!

The strategy focuses on a progression - from reaching the mass online market through Search Engine Marketing and Advertising, to individualized desktop service to subscribers.
  • Get Set (Personalized desktop travel offers)
  • Jet Reminder (Emailed Flight Reminders)
  • Jet Mail (E-news)
  • Online Publishing
  • Online Advertising / SEM / SEO

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