Wednesday, May 28, 2008

Don't use that tone with me!

How often were we reprimanded growing up about not using that certain "tone" of voice! Social marketing challenges us to the same today.

Social networks have a language of their own and you gotta fit right in... or you'll stand out like a sore thumb! For those who have grown up BSN (before social networks), the lingo just does not come all that naturally.

As Doug Walker (the brain behind the International Society of Rock, Paper, Scissors) said, it is like being at a giant cocktail party. You gotta talk like a socialite, fit in with the conversation that is going on and find the gap to tell your story.

Doug's tips:
  • Shut up and listen
  • Ask, don't tell
  • Use conversational tone (like at the cocktail party!)
  • Treat the first people who join your group like gold because they decide whether your group will grow or die.

I am getting it right in my blog? Why don't you tell me...

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