Saturday, May 17, 2008

New Search and SEO Opportunities

Search engine optimization is going beyond the optimization of text content. Other content that can and should be optimized, includes:
  • Comments on Blogs and other user-generated content
  • Titles and captions of photographs on web albums (Flickr, Picasa, Facebook etc.)
  • Descriptions of video clips on video sites (YouTube, Google Video etc.)
  • Entries in online guest books (if you can still find one!)
  • Directory listings (such as membership or Yellow Pages listings)
  • Content added to maps (Google Maps, Google Earth, Map Quest etc.)
  • Online reviews (such as Amazon or Tripadvisor)
  • Personal profiles (on sites such as Facebook, Linkedin)
Online content is read by robots that interpret all text as letter patterns to be indexed and this includes all the above content. Push your keyword sets consistently on all these spaces.

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