My colleague John confirmed for me today why a domain name requires careful thought. Hilarious, but it gets the point across!
Rule number one: check for ambiguity. Look at the list below and decide for yourself:
Top 10 Worst Company URLs
The top 10 unintentionally worst company URLS
Everyone knows that if you are going to operate a business in today’s world you need a domain name. It is advisable to look at the domain name selected as other see it and not just as you think it looks. Failure to do this may result in situations such as the following (legitimate) companies who deal in everyday humdrum products and services but clearly didn’t give their domain names enough consideration:
1. A site called ‘Who Represents’ where you can find the name of the agent that represents a celebrity. Their domain name… wait for it… is
www.whorepresents.com
2. Experts Exchange, a knowledge base where programmers can exchange advice and views at
www.expertsexchange.com
3. Looking for a pen? Look no further than Pen Island at
www.penisland.net
4. Need a therapist? Try Therapist Finder at
www.therapistfinder.com
5. Then of course, there’s the Italian Power Generator company…
www.powergenitalia.com
6. And now, we have the Mole Station Native Nursery, based in New SouthWales:
www.molestationnursery.com
7. If you’re looking for computer software, there’s always
www.ipanywhere.com
8. Welcome to the First Cumming Methodist Church. Their website is
www.cummingfirst.com
9. Then, of course, there’s these brainless art designers, and their whacky website:
www.speedofart.com
10. Want to holiday in Lake Tahoe? Try their brochure website at
www.gotahoe.com
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