Tuesday, March 9, 2010

Managing the Conversation in Social Media

Here is an interesting high level discussion about the conversation in social media - how businesses can use them, what can be gleaned from being a part of the conversation and how social media conversation is becoming the way consumers are expected to be treated. Marketers have always dreamed of engagement with their brand and suddenly social media has dropped the opportunity in our laps. The challenge is to use it effectively. Check Ralph Wilson's video out:

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