Wednesday, February 18, 2009

Ten Most Commonly Made Mistakes in Online Marketing

This past weekend's Internet Marketing workshop for craftspeople in Grandfalls-Windsor was an amazing interactive experience with enthusiastic participants who were not scared away by snow storms and icy road conditions.

Ten Mistakes

In the workshop we looked at 10 misnomers in Internet marketing - essential to keep in mind before embarking on marketing in cyber space:
  1. Not setting Goals
  2. Not Planning

  3. Underestimating the time and money it will take

  4. Not building a search-engine-friendly website and content

  5. Thinking about “me” rather than “you”

  6. Not updating your site

  7. Waiting for traffic to click in the door

  8. Ignoring statistics

  9. Avoiding problems that exist elsewhere in the business

  10. Being unwilling to change

This list has been adapted from information in Web Marketing for Dummies.

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