This digital display was to initiate me into the gospel of viral. From Twillingate to YouTube - and the rest is history...
Within the next week I received an email from local TV station NTV to establish its authenticity. Next, the evening news and from here the morning show on Canada's CTV.
Now, three weeks and more than 1400 unsolicited views later I understand: Viral just happens (if you are in the right place at the right time).