Updated Shift Happens Video

The original video went viral and has seen numerous updates - always giving the latest state of the digital universe.  Here is the latest version of Shift Happens:



Eric Qualman's 2009 Social Media Revolution video also provides a good overview of the state of social media.

Only the tip of the Iceberg

Three weeks ago I was lucky enough to have my camera rolling when a giant iceberg disintegrated right in front of my eyes in a spectacle of nature that words fail to describe.

This digital display was to initiate me into the gospel of viral. From Twillingate to YouTube - and the rest is history...

Within the next week I received an email from local TV station NTV to establish its authenticity. Next, the evening news and from here the morning show on Canada's CTV.

Now, three weeks and more than 1400 unsolicited views later I understand: Viral just happens (if you are in the right place at the right time).

New Search and SEO Opportunities

Search engine optimization is going beyond the optimization of text content. Other content that can and should be optimized, includes:

• Comments on Blogs and other user-generated content
• Titles and captions of photographs on web albums (Flickr, Picasa, Facebook etc.)
• Descriptions of video clips on video sites (YouTube, Google Video etc.)
• Entries in online guest books (if you can still find one!)
• Directory listings (such as membership or Yellow Pages listings)
• Content added to maps (Google Maps, Google Earth, Map Quest etc.)
• Online reviews (such as Amazon or Tripadvisor)
• Personal profiles (on sites such as Facebook, Linkedin)

Online content is read by robots that interpret all text as letter patterns to be indexed and this includes all the above content. Push your keyword sets consistently on all these spaces.