Showing posts with label Susan Boyle. Show all posts
Showing posts with label Susan Boyle. Show all posts

Sunday, May 31, 2009

Social Killed the Video Star?

Susan Boyle ... She certainly put Britain's Got Talent on world the map. This unknown, unassuming Scottish spinster with her golden voice made history.

The YouTube video of her unexpected incredible rendition of "I have a Dream" became an overnight You Tube hit with the highest number of views in YouTube history. Hundred million in seven weeks and still climbing. It did not end there.

Search term "Susan Boyle" remained in the top 10 Twitter list during this time. Web pages, Facebook pages: A search for Susan Boyle on Google delivered 17.6 million results today.

Seven weeks ago few people had heard of her. This Saturday she took the second position in the Britain's Got Talent contest after being punted as hot favourite to win. No doubt, the incredible pressure got to her. Wouldn't it get you too?

Public frenzy to create online content resulted in over exposure that left a tiny little sour taste with the British viewer - just enough to tip the scale and leave her in the second position. It all started with a YouTube video.

But perhaps it did not kill it for Susan altogether. Every click still brings her incredible voice alive. Despite a second position, Susan Boyle's dream will live on. Thanks to YouTube, I am a fan.